News, insights &
agency updates.

Google Ads for Health Insurance Companies: The Complete UK Guide

📅 February 2026 ⏱️ 14 min read 📂 Health Insurance PPC Google Ads for Health Insurance Companies in the UK: The Complete 2026 Guide FCA compliance, campaign architecture, keyword strategy and conversion tracking — everything a UK health insurance company needs to run profitable Google Ads campaigns, from an agency that manages over £5 million in […]

Feb 2026 · heroseo.co.uk

How Much Does Health Insurance PPC Cost in the UK?

Home › Blog › Health Insurance PPC Cost UK Health Insurance PPC · Data & Benchmarks How Much Does Health Insurance PPC Cost in the UK? Real CPC data, monthly budget recommendations, and cost-per-lead benchmarks — based on 20+ years managing Google Ads for UK health insurance companies. Andy, PPC Director February 2026 11 min […]

Feb 2026 · heroseo.co.uk

Infographic: Eight Critical Elements needed to turn expensive PPC clicks into actual policies.

Download the full infographic here 

Dec 2025 · heroseo.co.uk

How Much Should a Google Ads Audit Cost in 2026?

How Much Should a Google Ads Audit Cost in 2026? Google Ads audit pricing is all over the place. You’ll find agencies offering “free audits” and others charging £2,000+. Freelancers on PeoplePerHour will do it for £50. Enterprise consultancies won’t quote without a discovery call. So what should you actually expect to pay? And more […]

Dec 2025 · heroseo.co.uk

7 Signs Your Google Ads Account Needs an Audit

Dec 2025 · heroseo.co.uk

The Complete Google Ads Audit Checklist for 2026

The Complete Google Ads Audit Checklist for 2026 A Google Ads account left unchecked will almost certainly waste money. Settings drift, new features get ignored, competitors adjust their strategies, and what worked brilliantly eighteen months ago quietly becomes a liability. This checklist covers everything you need to audit a Google Ads account properly — whether […]

Dec 2025 · heroseo.co.uk

Insurance Landing Page Optimisation: Converting PPC Traffic into Policies

Nov 2025 · heroseo.co.uk

Insurance PPC Costs UK 2025: Complete Budget Guide

UK Insurance PPC Cost Guide 2025: Budgets, Benchmarks & ROI If you’re managing marketing for an insurance company, you already know PPC isn’t cheap. But “expensive” doesn’t tell you what budget you actually need, what realistic results look like at different spend levels, or where your money’s going. This guide breaks down exactly what insurance […]

Nov 2025 · heroseo.co.uk

How to Choose an Insurance PPC Agency: The Expert Evaluation Guide

Choosing a PPC agency for your insurance company isn’t like hiring a marketing agency for e-commerce or SaaS. Insurance PPC operates in a uniquely challenging environment: the highest cost-per-clicks across any industry, strict FCA compliance requirements, long consideration cycles, and comparison site dominance that makes direct acquisition brutally competitive. Most insurance marketing dire...

Nov 2025 · heroseo.co.uk

The future of AI and Google SEO: what comes next?

Artificial intelligence (AI) has rapidly reshaped how people find and consume information. Google’s search engine is at the centre of this transformation. Over the past year the company has launched generative features such as AI Overviews and AI Mode, rolled out multiple core algorithm updates and tightened its spam policies. At the same time, users […]

Jul 2025 · heroseo.co.uk

Performance Max in 2025: What's Changed and What to Do About It

Google continues to expand Performance Max campaigns while reducing manual controls. Here's our honest assessment of when PMax works, when it doesn't, and how to manage it effectively.

May 2025 · heroseo.co.uk

Google's March 2025 Core Update: What We Saw Across Client Accounts

Our analysis of ranking changes across 40+ client accounts during the March core update — and the patterns that emerged.

Apr 2025 · heroseo.co.uk