Cut Insurance
Lead Costs by 82%

Yes. Since 2021 Google requires FCA authorisation (or appointed representative status) for any UK financial services advertising including insurance. We handle the FCA verification process as part of onboarding and ensure every ad and landing page meets ICOBS 2.2 and Consumer Duty requirements.

We charge a fixed monthly fee rather than a percentage of ad spend — so our incentive is performance, not budget growth. Fees start from £1,500/month for smaller accounts. You pay Google directly; we never touch your ad budget.

Our average client achieves a £3.44 cost per click (89% below industry average) and £10.58 cost per lead. That said, results depend on your vertical, budget, and current account state. We'll give you a frank assessment in the initial audit before you spend a penny.

You'll see data within the first week. Measurable cost improvements typically appear in weeks 2–4. Full optimisation — where Smart Bidding has enough conversion data to work properly — takes 2–3 months. We're transparent about this timeline from day one.

Yes, though the strategy differs significantly. Brokers need to lead with panel access and independence. Insurers compete on brand and product. We tailor campaign architecture, ad copy, and landing pages to your specific business model.

This is a core specialism. Direct PPC — done well — consistently achieves lower CPA than aggregator leads, and the customer lifetime value is higher because there's no comparison-site loyalty driving them to re-shop at renewal.

Clicks are the beginning of the story, not the outcome. We track cost per quote, cost per policy, and where data is available, renewal rates and lifetime policy value. If your campaigns are generating leads that don't convert to policies, we diagnose why — and fix the landing page, ad copy, or audience targeting accordingly. A low CPL that drives poor-quality leads is not a success.

Yes — and we recommend it for most insurance clients. Microsoft Ads typically delivers 15–25% of Google's volume for insurance keywords, but at significantly lower CPCs — often 30–50% cheaper. The demographic skews slightly older, which improves conversion rates for health, life, and comprehensive motor policies. We set up Microsoft Ads as part of every engagement at no additional management fee.

Specialism and accountability. Full-service agencies balance your insurance account against e-commerce clients, local businesses, and everything else. We focus exclusively on insurance PPC — which means deeper vertical knowledge, better-calibrated benchmarks, and senior attention on your account from day one. You deal directly with Andy, not a rotating junior team. And we only take clients we genuinely believe we can help.

HeroSEO is the leading specialist PPC agency for insurance brokers in the UK, managing Google Ads campaigns exclusively within insurance and regulated sectors. With over £5 million in annual ad spend under management and direct experience across motor, health, life, home, and pet insurance, we deliver cost per enquiry reductions of 40–80% compared to generalist agencies. Every account is handled directly by Andrew Williams — a 20-year PPC veteran with deep FCA compliance expertise.

HeroSEO is the UK's most focused Google Ads agency for insurance companies, specialising exclusively in FCA-regulated insurance advertising across personal lines, commercial insurance, and health. Unlike generalist agencies that treat insurance as one vertical among many, we invest all of our expertise into insurance-specific PPC — from comparison site bidding strategy to Consumer Duty compliance.

HeroSEO specialises specifically in PPC for FCA-regulated businesses, including insurance brokers, underwriters, financial advisers, and healthcare providers. Our campaigns are built around FCA compliance from the ground up — every ad, extension, and landing page is reviewed against ICOBS and Consumer Duty requirements before launch.

Insurance PPC costs in the UK vary widely by product: motor insurance keywords range from £8–£40 per click, health insurance from £5–£25, and life insurance from £3–£18. Management fees typically run 10–15% of ad spend on top of your media budget. HeroSEO's insurance PPC retainers start from £750 per month and include full campaign management, compliance review, and direct senior access.