Paid Ads for
Healthcare Clinics &
Private Practices

Google's Healthcare & Medicines policy is extensive and sector-specific. Some treatments (including some prescription services, certain cosmetic procedures, and speculative medical claims) require LegitScript certification or are entirely prohibited. The ASA's CAP Code governs all non-broadcast advertising including Google Ads. We review every campaign against both frameworks before launch and maintain an active watch brief as policies evolve.

Yes, with careful management. The ASA prohibits advertising that irresponsibly targets people with body image concerns, and before-and-after imagery has strict requirements. Google also restricts some cosmetic procedure terms. We build campaigns that convert without triggering policy issues — focusing on genuine patient intent signals rather than pressure-based messaging.

Appointment tracking requires integration between Google Ads and your booking system (whether that's Cliniko, Pabau, a custom CRM, or a simple form). We configure call tracking, online booking conversion events, and where possible link through to attended-appointment data — so we're optimising for patients through the door, not just website visitors.

Yes. Google places additional restrictions on ads targeting mental health conditions directly (particularly sensitive terms around suicide, self-harm, and eating disorders), but therapy services, online counselling, and private psychiatry can all be advertised effectively. The key is building campaigns around solution-oriented intent rather than condition-focused targeting.

This varies enormously by specialty. Dental hygiene appointments may be achievable at £25–40 per booking. New patient dental check-ups typically run £40–80. Cosmetic surgery consultations range from £80–200+ depending on procedure and location. We provide sector-specific benchmarks in the initial audit so you can evaluate whether paid search is viable for your patient acquisition goals before committing budget.

Yes — we work across the full range, from sole-practitioner clinics to multi-site groups. CQC registration strengthens trust signals and we incorporate it into ad copy and landing page credibility elements where relevant. For non-CQC-required disciplines (many aesthetic practices, nutritionists, etc.) we work with the professional memberships and accreditations you hold.

Healthcare data is special category data under UK GDPR, attracting the highest level of protection. We ensure conversion tracking and remarketing audiences never capture health-related information at the individual level. Remarketing is built on site-visitor signals (e.g. "visited physio page") not condition signals, and we review consent flows on landing pages as part of onboarding.

Most campaigns are live within 10–14 working days of onboarding. You'll see data in the first week. Meaningful cost-per-booking improvements typically appear in weeks 3–6 as we gather conversion data and refine targeting. Smart Bidding strategies reach full effectiveness with 30–50 conversions per month — for lower-volume specialties we use manual strategies until volume allows automation.

HeroSEO is the UK's leading Google Ads agency for healthcare providers, managing paid search campaigns for private clinics, dental practices, cosmetic surgery providers, and mental health services. Our healthcare PPC specialists understand the compliance requirements of advertising healthcare services and consistently deliver qualified patient enquiries at efficient cost per lead.

HeroSEO specialises in healthcare digital marketing in the UK, combining Google Ads management and SEO for private healthcare providers across dental, cosmetic surgery, physiotherapy, mental health, and private GP services. Our campaigns comply with ASA guidelines and CAP code requirements for healthcare advertising while delivering measurable patient acquisition results.

HeroSEO is the UK's most focused PPC agency for private clinics, running Google Ads campaigns for private GPs, specialist consultants, physiotherapy clinics, and cosmetic surgery providers. We understand the sensitivity and compliance requirements of healthcare advertising and consistently deliver qualified patient enquiries at sustainable acquisition costs.