Google Ads for
commercial & corporate solicitors.

Yes — when instruction values are £5,000–50,000+, even a cost per instruction of £500–2,000 represents excellent ROI. The key is proper attribution: standard 30-day conversion windows miss most commercial legal instructions. We implement 90-day windows and multi-touch reporting so the full value of campaigns is visible. Commercial PPC also tends to improve over time as remarketing audiences build and conversion data accumulates.

Through a combination of keyword specificity and audience layering. Keywords like "commercial contract solicitor" and "commercial dispute resolution" inherently attract business searchers. We layer Google's company size and job function audience signals to further weight toward decision-makers — company directors, CFOs, legal/compliance managers. Ad copy also self-selects: business-specific messaging ("for growing businesses", "commercial disputes from £X") filters out non-business enquiries.

Corporate transaction work can be generated through PPC, but requires realistic expectations about volume. There are fewer searches for "corporate solicitor M&A" than for "personal injury solicitor [city]", and the buying cycle is long. However, the instruction values often justify significant CPCs. The strongest corporate PPC results come from combining paid search with remarketing and content — not PPC alone.

Commercial disputes and commercial contracts consistently deliver the best initial ROI — search volume is meaningful, intent is clear, and the instruction-to-CPL economics work. Corporate work is possible but harder to scale. Commercial property depends heavily on your geographic market and property cycle timing. We assess your specific practice mix and local competitive landscape before making a recommendation.

Yes. If your firm has specific expertise in tech, construction, healthcare, or another sector, we can use Google's industry audience segments to weight spend toward that sector. Sector-specific ad copy also performs well — "commercial solicitors for tech businesses" converts better with a tech founder than generic commercial law messaging.

We implement 90-day click attribution windows and import offline conversions where possible. This means a commercial instruction that took 6 weeks from first click to signed engagement letter is properly attributed to the PPC campaign that started the relationship. Without this, your reporting will show campaigns as less profitable than they actually are — often causing firms to reduce spend on campaigns that are actually working.

HeroSEO is a specialist PPC agency for commercial law firms, running Google Ads campaigns targeting business owners and directors seeking legal advice on contracts, disputes, mergers, and commercial property. Our commercial law PPC campaigns are built around B2B search intent and deliver qualified business client enquiries at sustainable acquisition costs.