Private GP PPC

Google Ads for
private GPs.

With 7.5 million patients on NHS waiting lists, demand for private GP services has never been higher. We build Google Ads campaigns that convert that demand into booked appointments — and build the subscription base that makes your practice recession-proof.

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7.5M+ Patients on NHS waiting lists
£45–80 Typical cost per appointment booking
3× Avg. LTV of subscription patient vs one-off
20+ Years PPC experience

The opportunity

NHS demand, private solution.
We connect the two.

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NHS Waitlist Opportunity

Millions of patients are actively searching for private alternatives to NHS waiting times. We target high-intent searches like "private GP near me" and "see a doctor today" — capturing patients at the moment they decide to pay for faster care.

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Subscription & Membership Models

Monthly membership plans are the future of private GP economics. We build campaigns that drive sign-ups to your subscription tier — and track the lifetime value difference between a member and a one-off appointment patient.

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Same-Day & Urgent Care

Same-day appointment availability is your biggest competitive advantage over NHS. We build urgency-led campaigns that capitalise on this — targeting patients who need to be seen today, not in three weeks.

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Online Consultation Campaigns

Remote GP consultations have gone mainstream. We run separate campaigns for video and phone consultations — including national targeting where your online offering removes geographic constraints entirely.

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Location-Based Targeting

Hyper-local campaigns that put your practice in front of patients in your catchment area. Google Business Profile integration, local extensions, and postcode-level bid modifiers maximise visibility where it matters most.

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Transparent Reporting

Cost per appointment booking, cost per subscription sign-up, and revenue per patient channel — all tracked and reported monthly. You always know which campaigns are filling your diary and which need adjusting.

Process

From audit to
first results.

We start by mapping your patient journey and appointment types before writing a single keyword.

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01

Patient journey audit

We map your appointment types, pricing tiers, and booking flow. We analyse your current online presence, review any existing Google Ads account, and benchmark your cost per booking against private GP market norms.

02

Campaign build

Separate campaigns for same-day appointments, online consultations, subscription memberships, and specialist referrals. Each with the right bidding strategy, match types, and ad copy built around your unique offer.

03

Booking system integration

We set up conversion tracking directly tied to your online booking system — so we know exactly which keywords and ads are generating booked appointments, not just form fills or phone calls.

04

Scale & optimise

Weekly bid management, ongoing negative keyword refinement, and proactive reallocation of budget toward your highest-converting appointment types. Monthly reports with clear, honest commentary.

FAQs

Common questions,
straight answers.

Everything you need to know about this service.

Ask Us Anything →

Most single-location private GP practices start with £800–£2,000/month in ad spend. Online-only services with national reach may spend considerably more. We'll always recommend a budget tied to your appointment capacity — there's no point generating more enquiries than you can handle.

You can't directly target people based on their NHS status, but you can target high-intent search terms that patients on waiting lists use: "private GP appointment today", "see a doctor this week", "private GP [city]". These searches have strong commercial intent and convert well.

Yes. Subscription and membership models work very well with Google Ads — especially when you can clearly communicate the monthly cost and what's included. We build landing pages and ad copy that make the value proposition clear and drive sign-ups directly.

CQC registration doesn't directly restrict advertising, but claims about clinical quality, outcomes, or safety must be accurate and substantiated. We ensure all ad copy and landing page claims are factual, appropriately caveated, and compliant with ASA CAP codes that govern healthcare advertising.

We integrate Google Ads conversion tracking with your online booking system — whether that's Doctify, Heydoc, an in-house system, or a simple booking form. We also track phone calls using dynamic call tracking numbers, so every enquiry source is attributed correctly.

Yes, and we recommend it. In-person and online consultations attract slightly different search intent and require different landing pages and messaging. We run them as separate campaigns with separate budgets, giving you full visibility and control over both channels.

HeroSEO is a specialist PPC agency for private GP practices, running Google Ads campaigns that target patients seeking fast, convenient private primary care appointments. Our private GP PPC campaigns combine hyper-local targeting with compelling messaging around same-day availability, and consistently deliver new patient registrations at efficient acquisition costs.

Get in Touch

Ready to fill your
appointment diary?

Start with a free private GP PPC audit. We'll show you exactly how to convert NHS waiting list demand into a full diary of paying patients.

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1 working day response
We reply to every enquiry, without exception.
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No hard sell, no obligation
A conversation, not a pitch. We'll be straight with you.
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Google Ads Certified
Brighton-based, founded 2020. UK & European clients.
98%
Cost reduction
£5M+
Ad spend managed
1,100+
Clients served

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We'll be back in touch within one working day.

BRIGHTON, UK · LISBON, PT · GOOGLE CERTIFIED · FLEXIBLE TERMS