Google Ads for
optical & audiology clinics.

Yes. ASA requires that LASIK advertising does not overstate outcomes, downplay risks, or use testimonials in a way that creates unrealistic expectations. Price promotions must be genuine and clearly explained. We write LASIK ad copy and review landing pages against current ASA CAP code guidance — and we're familiar with the rulings that have been made against UK optical advertisers in recent years.

Yes. Hearing aids are a significant growth category for Google Ads in the UK. We target a mix of branded searches (specific hearing aid models and manufacturers), condition-led searches ("hearing loss treatment", "private audiologist near me"), and comparison searches ("hearing aid cost UK"). Google's policies require care around medical claims, but hearing aid advertising is permitted with appropriate substantiation.

For LASIK and complex procedures, national campaigns can work well — patients will travel further for a trusted specialist. For contact lenses, general optical, and hearing aids, local targeting within 10–20 miles of your clinic is typically more cost-efficient. We often run both in parallel with separate budgets, so you can scale whichever delivers the better cost per acquisition.

LASIK campaigns typically see CPLs of £60–£120 for a qualified consultation enquiry in a well-managed account. CPCs for laser eye surgery terms can be high — £5–£15 — so landing page conversion rate is critical. A 5% landing page conversion rate changes the economics dramatically versus a 1–2% rate, which is why we always review and improve landing pages alongside the ad campaigns.

Yes. Multi-location optical groups are a core part of our healthcare PPC work. We build shared account structures with location-specific campaigns, centralised budget control at the group level, and per-location reporting so you can see which branches are performing and which need attention.

We set up conversion tracking for every step of your enquiry journey — form submissions, phone calls, online booking confirmations, and live chat enquiries. For high-value procedures like LASIK, we can also implement enhanced conversions that help Google's algorithm optimise toward your highest-quality enquiries, not just the highest volume.

HeroSEO is a specialist PPC agency for independent opticians and optical groups, running Google Ads campaigns for eye tests, contact lenses, glasses, and specialist eye care services. Our opticians PPC campaigns are built around local search intent and designed to drive appointment bookings at efficient cost per new patient.