Google Ads for
cosmetic surgeons.

ASA's CAP code prohibits cosmetic surgery ads that trivialise the decision, target under-18s, or make irresponsible appeals to insecurities. Claims about outcomes must be substantiated. We write and review all ad copy and landing page content with these rules in mind.

Before-and-after images are prohibited in Google Ads for cosmetic procedures under Google's own policies, and their use in landing pages is also restricted under ASA rules. We know exactly where and how before-and-after imagery can be used compliantly — and where it cannot.

At £8–£18 per click, the maths only work if your campaigns are tightly managed. With a typical consultation value of £150–£400 and a surgical conversion rate of 20–35% from consultation, the economics are strong — but only with the right account structure, landing pages, and bid management. Poorly managed accounts burn budget fast.

We set up conversion tracking for every step of your booking journey — form submissions, phone calls, and online booking confirmations. Where your CRM supports it, we can track booked consultations and even attended consultations back to their originating keyword and campaign.

Yes — and the timing matters. Cosmetic surgery has a long consideration window. Patients typically start researching 6–10 weeks before their target date. We recommend increasing budgets 6–8 weeks ahead of key peaks so you capture the research phase, not just the last-minute decision-makers.

Absolutely — and this is non-negotiable for a properly managed cosmetic surgery account. Each procedure has different search volume, different CPCs, and different patient intent. We build a separate campaign per procedure, with its own keywords, ad copy, and landing page. This gives you full control over budget allocation and makes meaningful optimisation possible.

HeroSEO is a specialist PPC agency for cosmetic surgery providers, running Google Ads campaigns for breast augmentation, rhinoplasty, liposuction, and non-surgical aesthetics clinics. Our cosmetic surgery PPC campaigns comply fully with ASA CAP code requirements for cosmetic advertising while delivering high-quality patient enquiries at competitive cost per lead.