Terms & Conditions

Last updated: 17 August 2026 — Hero SEO Ltd, registered England & Wales 12520563

These Terms & Conditions ("Terms") govern the provision of digital marketing services by Hero SEO Ltd ("we", "us", "our") to clients ("you", "your"). By instructing us to carry out work you agree to be bound by these Terms.

1. About us

Hero SEO Ltd is a company registered in England & Wales (company number 12520563) with a principal place of business in Brighton, East Sussex. We provide search engine optimisation, pay-per-click advertising management, and related digital marketing services.

2. Scope of services

The specific services to be provided, deliverables, timescales, and fees will be agreed in writing via a proposal or Statement of Work ("SOW") before work commences. These Terms apply to all such proposals and SOWs and form part of the contract between us.

We reserve the right to sub-contract any part of the services, provided we remain responsible for the overall delivery and quality of work.

3. Proposals & quotes

All proposals and cost estimates are valid for 30 days from the date of issue unless otherwise stated. Acceptance of a proposal (in writing or by instructing us to commence work) constitutes agreement to these Terms.

We may revise a quote if the scope of work changes materially after acceptance. Any changes to scope must be agreed in writing by both parties.

4. Fees & payment

4.1 Invoicing

Fees are invoiced monthly in advance unless otherwise agreed. Invoices are issued by email and are due within 14 days of the invoice date.

4.2 Late payment

Invoices not paid within 14 days may incur interest at 8% above the Bank of England base rate per annum under the Late Payment of Commercial Debts (Interest) Act 1998. We also reserve the right to suspend services until overdue amounts are settled.

4.3 Expenses & ad spend

Out-of-pocket expenses (e.g. stock imagery, software licences, third-party tools) will be agreed in advance and invoiced at cost. Advertising spend (Google Ads, Meta Ads, etc.) is billed separately and directly to you by the relevant platform; it is not included in our management fees unless explicitly stated.

4.4 VAT

All fees are stated exclusive of VAT. VAT will be added at the prevailing rate where applicable.

5. Your obligations

To enable us to deliver the services effectively, you agree to:

We accept no liability for delays or underperformance caused by your failure to meet these obligations.

6. Intellectual property

6.1 Your IP

All content, trademarks, and materials you provide to us remain your intellectual property. You grant us a licence to use them solely for the purpose of providing the services.

6.2 Our deliverables

Upon receipt of full payment, ownership of bespoke deliverables created specifically for you (e.g. written content, campaign structures) transfers to you. General methodologies, frameworks, templates, and know-how developed by us remain our intellectual property.

6.3 Portfolio use

We reserve the right to reference your company name and describe the nature of services provided (e.g. in case studies) unless you request otherwise in writing.

7. Confidentiality

Each party agrees to keep the other's confidential information (including commercial terms, strategies, and data) strictly confidential and not to disclose it to any third party without prior written consent, except as required by law or to professional advisers bound by equivalent obligations.

This obligation survives termination of the engagement for a period of two years.

8. Data protection

Both parties will comply with all applicable data protection legislation, including the UK GDPR and the Data Protection Act 2018. Where we process personal data on your behalf, we act as a data processor and will enter into a data processing agreement on request.

For details of how we handle personal data relating to your use of this website, please see our Privacy Policy.

9. No guarantee of results

Digital marketing results depend on many factors outside our control, including search engine algorithm changes, market conditions, competitor activity, and the quality of your website and offering. We will use reasonable skill and care to achieve the best possible outcomes but we make no guarantee of specific rankings, traffic levels, or return on investment.

10. Limitation of liability

To the maximum extent permitted by law:

Nothing in these Terms limits liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

11. Termination

11.1 Notice period

Either party may terminate ongoing retainer services by giving 30 days' written notice unless a different period is specified in the relevant SOW.

11.2 Immediate termination

We may terminate immediately and without notice if you: fail to pay an invoice within 30 days of the due date; become insolvent or enter administration; or engage in any conduct that we reasonably consider to be unlawful or harmful to our reputation.

11.3 Effect of termination

On termination, all outstanding fees become immediately due. We will provide reasonable assistance to transition accounts and access to you, provided all amounts owed are settled.

12. Entire agreement & variations

These Terms, together with any proposal or SOW, constitute the entire agreement between us regarding the services and supersede all prior discussions and agreements. Any variation must be agreed in writing and signed by both parties.

13. Governing law & disputes

These Terms and any dispute or claim arising from them are governed by the laws of England & Wales. Both parties submit to the exclusive jurisdiction of the courts of England & Wales.

Before commencing legal proceedings, both parties agree to attempt to resolve any dispute in good faith through negotiation for at least 30 days.

14. Contact

If you have any questions about these Terms, please contact us:

Hero SEO Ltd
Brighton, East Sussex, United Kingdom
Email: [email protected]
Phone: 01273 110093