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We're a tight-knit specialist team — not an agency with 200 generalists. You work directly with the people who do the work, from day one.
Our story
Andy Williams started in paid search before Google Analytics existed — back when tracking a campaign meant a phone call and a spreadsheet. Over the next two decades he ran digital strategy for businesses across insurance, healthcare, legal, e-commerce and beyond, managing millions in ad spend.
HeroSEO was founded in 2020 on a simple premise: the clients who needed specialist expertise the most — regulated industries, niche sectors, high-CPM verticals — were being passed around junior account managers at large agencies. The advice wasn't bad, it just wasn't specialist enough to make a real difference.
So we built something different. A small, direct-access team where the person who speaks to you is the same person doing the strategy, writing the copy, and optimising the campaigns. No handoffs. No layers. Just clear accountability and results.
Sectors we know inside-out
The team
Andy has been running paid search and SEO campaigns since before Google Analytics was a product. He founded HeroSEO in 2020 after nearly two decades managing digital strategy across insurance, healthcare, legal and beyond — including over £5M in Google Ads spend. He's Google Ads certified, direct with clients, and deeply specialist in the sectors where CPCs are highest and getting the strategy wrong costs the most.
Dominique is the person keeping every client relationship running smoothly. A data-driven digital marketing professional based in Johannesburg, she has expertise across SEO, social media, email marketing, and paid ads — and a genuine obsession with helping businesses achieve their online potential. Clear communication and honest reporting are her non-negotiables.
Direct access — always
There's no account manager sitting between you and the people doing the work. When you email or call, you reach Andy or Dominique directly. That's not a selling point — it's just how we operate, and we think it makes the work better.
How we work
You see everything: the numbers, the decisions, the results. No dashboards that hide bad months. No reports that cherry-pick the positives.
You speak to the person doing the work. Strategy isn't briefed downwards through layers — it's built with you, directly.
We know insurance, healthcare, and legal inside-out. We don't learn your sector on your budget. We've already done that.
We care about conversions, cost-per-lead, and revenue — not impressions and CTR vanity. Plain English, always.
If something isn't working, we say so first. You shouldn't have to interrogate your agency to find out what's going wrong.
Quick wins matter, but we're building something durable. Every recommendation we make is designed to compound over time.
Get in Touch
Tell us about your business. We'll tell you honestly whether we're the right fit — and what results are realistic.
We'll be back in touch within one working day.
Find out what's holding you back — no obligation
What's your biggest challenge right now?
What's your monthly marketing budget?
A few quick questions to help us prepare
To analyse your site effectively, we need access to your analytics / Search Console — do you have this?
Would you be interested in a follow-up consultation?
How do you prefer to be contacted?
Where should we send your audit?
We'll review your details and send your personalised audit within 24 hours. Check your inbox — including spam just in case.
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