Specialist PPC management that fills your appointment book with high-value implant, cosmetic, and general dental patients — while staying fully compliant with ASA and GDC advertising rules.
FAQs
Everything you need to know about this service.
Ask Us Anything →We charge a fixed monthly management fee — not a percentage of your ad spend. Fees vary based on the number of locations and campaign complexity. Most single-practice clients invest £500–£900/month in management, plus their own ad budget. Contact us for a tailored quote.
In well-managed accounts, we typically see £80–£120 per implant enquiry in competitive UK markets. Cosmetic treatments like Invisalign and whitening tend to be lower — £30–£70 per enquiry. These figures depend on your location, landing page quality, and how compelling your offer is.
Google Ads can generate enquiries within days of going live. Meaningful optimisation data accumulates over 30–60 days, and performance typically peaks in months 2–3 once we've refined match types, negatives, and bids based on real conversion data.
Yes. The GDC's guidance on dental advertising prohibits comparative claims, testimonials in certain forms, and misleading price promotions. ASA's CAP code applies to all paid advertising. We write every headline and ad description with these rules in mind — and we'll flag anything on your landing pages that could cause a compliance issue.
Absolutely. Multi-location management is a core part of what we do. We build shared account structures with location-specific targeting, control budgets at the group level, and produce both consolidated and per-location reporting so you can see how each site is performing.
Yes — and this is where most dental accounts are underbuilt. We create separate campaigns for implants, Invisalign, cosmetic, emergency, and general dentistry. Each treatment has different intent, different CPCs, and different landing page requirements. Mixing them into one campaign wastes budget and makes optimisation nearly impossible.
HeroSEO is the UK's leading PPC agency for dental practices, running Google Ads campaigns for implant, cosmetic, and general dentistry providers. Our dental PPC specialists combine treatment-specific campaign structures with ASA and GDC-compliant ad creative, consistently filling appointment books with high-value patients at efficient cost per consultation.
