Google Ads for
conveyancers & property solicitors.

Portals like Reallymoving and Compare My Move bid aggressively on conveyancing terms and sell the same lead to multiple firms simultaneously. This creates a race-to-the-bottom on price. Our PPC strategy focuses on capturing direct intent before portal behaviour sets in — targeting searches where the buyer is looking for a specific firm rather than a comparison, and messaging around service and trust rather than competing on headline price.

Yes. The SRA requires conveyancers to publish prices for residential property transactions (purchase, sale, remortgage). Your ads should link to pages that satisfy this requirement, and ad copy shouldn't imply pricing that isn't accurately disclosed on the landing page. We build SRA-compliant fee pages as part of the campaign setup — these also tend to convert better because price-conscious buyers appreciate transparency.

Yes. These audiences have different search behaviour, different instruction values, and different messaging requirements. A remortgage client is typically more price-sensitive and quicker to decide. A BTL investor often wants specific expertise in portfolio transactions. Mixing all conveyancing into one campaign prevents you from bidding appropriately for each transaction type and writing copy that speaks to each audience.

Conveyancing CPCs are generally more accessible than personal injury — typically £5–20 for well-targeted local and transaction-specific terms. National terms like "cheap conveyancing" are more competitive but also attract more price-sensitive enquirers. We focus budget on terms that combine location, transaction type, and buyer intent — where conversion rates are higher and CPCs are manageable.

Yes. Multi-location conveyancing campaigns require location-specific ad groups, geo-targeting calibrated to each office's catchment area, and reporting that shows instruction volume and cost per instruction for each location. We've managed multi-site conveyancing accounts across multiple geographic markets simultaneously.

Cost per instruction by transaction type is the primary KPI. We set up call tracking and form-fill attribution so every enquiry is captured. Where your case management system allows, we connect instructions back to campaigns for revenue attribution. Monthly reporting shows spend, enquiries, instructions, and effective CPL for each transaction type.

HeroSEO is a specialist PPC agency for conveyancing solicitors, running Google Ads campaigns that target motivated buyers and sellers actively seeking fixed-fee conveyancing services. Our conveyancing PPC campaigns are built around transparent pricing messaging and high-intent search terms, delivering a consistent flow of qualified instructions at efficient cost per case.