Google Ads Audit & Strategy

Find the money
your ads are
wasting.

A forensic audit of your Google Ads account — identifying exactly where budget is leaking and laying out a clear strategy to recover it.

Book a Free Audit → Book a Free Audit
48hrs Typical audit turnaround
£5M+ Ad spend audited
100% Of clients find wasted spend
Free Initial audit available

What We Review

No stone left
unturned.

🔑

Keywords & Match Types

Broad match abuse, missing negatives, keyword cannibalisation — we find every instance of wasted spend at the keyword level.

💰

Bidding & Budget

Smart Bidding misconfiguration, budget allocation across campaigns, dayparting, and device bid adjustments. Often the single biggest source of waste.

📄

Ad Copy & Extensions

We review every ad for relevance, quality score impact, and conversion optimisation. Plus a full audit of all ad extensions and assets.

🏠

Landing Pages

The most overlooked part of a PPC audit. We identify mismatches between ad messaging and landing page content that are killing conversion rates.

📊

Conversion Tracking

Broken tracking, duplicate conversions, wrong attribution models — we verify that your data is trustworthy before making any recommendations.

🎯

Audience & Targeting

Demographic targeting, audience exclusions, location targeting, and ad scheduling — we find the targeting settings that are costing you money.

How It Works

Your audit,
delivered in 48 hours.

We move fast because wasted budget costs you money every day.

Book Your Free Audit →
01

Share access

Grant read-only access to your Google Ads account. We never need admin access — read-only is enough to do a complete audit.

02

We audit everything

Our team spends 6–8 hours going through every campaign, ad group, keyword, and setting in your account.

03

You receive the report

A detailed written report identifying every issue, ranked by impact, with specific recommendations for each one.

04

Strategy call

We walk you through the findings and discuss the recommended strategy. No obligation — you decide what happens next.

Client result

£48k
Wasted spend identified in year one

£48k recovered in
wasted spend in year one.

A retail chain with a £20k/month Google Ads budget was wasting nearly 40% on irrelevant search terms, overlapping campaigns, and misconfigured Smart Bidding. Our audit identified £48k of recoverable waste in the first year alone.

Book Your Free Audit →
38% Of budget was being wasted
2 days Time to deliver the full report

FAQs

Common questions,
straight answers.

Everything you need to know about this service.

Ask Us Anything →

Yes. We offer a free initial Google Ads audit for all new enquiries. This covers the key areas of your account and gives you a clear picture of where budget is being wasted. There's no obligation to work with us after the audit.

A comprehensive audit of a typical Google Ads account takes 6–8 hours of analyst time. We typically deliver the written report within 48 hours of receiving access. Larger or more complex accounts may take longer.

No. Read-only access is sufficient to conduct a thorough audit. You can grant this without giving us any ability to make changes to your account.

We walk you through the findings on a call and discuss our recommended strategy. If you'd like us to implement the recommendations, we can discuss a management engagement. If you'd prefer to implement them yourself, that's absolutely fine too.

In our experience, virtually every Google Ads account we audit has some degree of wasted spend. In accounts that haven't been professionally managed, we commonly find 20–40% of budget being spent on irrelevant searches, poor match type settings, or misconfigured campaigns.

Yes. While our signature offering is Google Ads audits, we also audit Meta (Facebook/Instagram) and LinkedIn campaigns. Contact us to discuss your specific requirements.

Get in Touch

Find out where your
budget is going.

Book a free Google Ads audit. No obligation, no hard sell — just an honest assessment of your account.

⚡
1 working day response
We reply to every enquiry, without exception.
🔒
No hard sell, no obligation
A conversation, not a pitch. We'll be straight with you.
🏆
Google Ads Certified
Brighton-based, founded 2020. UK & European clients.
98%
Cost reduction
£5M+
Ad spend managed
1,100+
Clients served

Send us a message

We'll be back in touch within one working day.

BRIGHTON, UK · LISBON, PT · GOOGLE CERTIFIED · FLEXIBLE TERMS