Turn Property Searches Into
Conveyancing Instructions

Comparison portals occupy significant organic real estate for conveyancing queries, and they convert well because they offer instant price comparisons — something individual firms can't fully replicate. However, they have real weaknesses: they don't have local Google Business Profiles, they can't demonstrate practitioner credentials or community trust, and they're anonymous where you're local and named. Our approach targets the local and trust-based angles that portals cannot win — driving enquiries from buyers who want a local solicitor they can actually speak to, not a panel member assigned by an algorithm.

Yes — significantly, if implemented correctly. Most firms publish a minimal compliance notice rather than a genuinely useful pricing page. A well-structured pricing page that includes disbursement schedules, typical timelines, transaction type breakdowns, SDLT calculations, and clear process explanations answers the exact questions buyers are typing into Google. These pages rank for "conveyancing fees [city]", "how much does conveyancing cost", and "conveyancing disbursements" — high-intent queries with strong conversion intent. SRA compliance and SEO opportunity align perfectly here, and most firms aren't capitalising on it.

In local and near-me searches — where the majority of conveyancing enquiries originate — yes, reliably. National conveyancing factories and comparison portals lack the local signals that Google uses to rank local results: a Google Business Profile with genuine local reviews, a physical address in the search area, geo-targeted service pages, and local citation consistency. A conveyancing firm that invests in these signals will outperform national operators in their local area. In pure organic (non-local) search for broader terms, national sites have domain authority advantages — our strategy prioritises the local layer where the conversion rates are highest.

At minimum: residential purchase, sale, sale and purchase combined, remortgage, buy-to-let purchase, shared ownership (both initial and staircasing), new build purchase, transfer of equity, and right-to-buy. Beyond these, high-value additions include: Help to Buy redemption, SDLT refund applications, and specialist property types (leasehold purchases, listed buildings, auction purchases). Each transaction type has its own search query pattern and specific client concerns — a dedicated page outperforms a generic "conveyancing services" page for almost every one of these queries.

Critical — for two reasons. First, review count and rating are a direct local ranking signal in Google's local search algorithm. A GBP with 200 reviews and a 4.9 rating will consistently outrank a competitor with 20 reviews, all other things being equal. Second, conveyancing clients are acutely price-sensitive and do more pre-instruction research than almost any other legal service consumer. A strong review profile on Google and Trustpilot is often the deciding factor between two similarly-priced firms. We build systematic, SRA-compliant review acquisition programmes that compound your reputation advantage over time.

For local conveyancing searches, firms with an existing online presence typically see meaningful ranking improvement within 3–5 months and increased instruction volume within 4–6 months. Google Business Profile optimisation often shows results faster — GBP improvements can influence local pack rankings within 4–8 weeks. New firms starting from a low base should plan for a 6–9 month timeline to meaningful organic traction. We set expectations at audit stage based on your actual domain authority, current GBP health, and the competitive intensity of your specific geographic market.

HeroSEO is a specialist SEO agency for conveyancing solicitors, building organic visibility for fixed-fee conveyancing search terms that drive a consistent flow of home buyer and seller instructions. Our conveyancing SEO programmes combine local SEO, transparent pricing content strategies, and authoritative link building to compete with comparison platforms in organic search.