Physiotherapy PPC

Google Ads for
physiotherapy clinics.

Over 8 million musculoskeletal patients are treated in the UK each year, and the self-referral market is growing fast. We build Google Ads campaigns that bring new patients directly to your booking page — without waiting for a GP referral letter.

Get Your Free Physiotherapy PPC Audit → Book a Free Audit
8M+ Musculoskeletal patients per year UK
£35–70 Typical cost per appointment booking
60% Of patients now self-refer
20+ Years PPC experience

The opportunity

Self-referral is the future.
We put your clinic front and centre.

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Self-Referral Campaigns

Patients no longer need a GP letter to see a physiotherapist — and most don't know it. We target the growing self-referral market with campaigns that intercept patients the moment they search for help, before they call their GP practice.

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Sports Injury Targeting

Sports injuries have predictable seasonal patterns and very high intent. We build dedicated sports injury campaigns for peak seasons — pre-season fitness push, post-summer rugby and football injuries, ski season recovery — and scale budgets to match demand.

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Post-Surgical Recovery

Patients discharged after knee replacement, hip surgery, or shoulder reconstruction need physiotherapy fast. We target post-operative search terms and build campaigns around your specialist rehab programmes — capturing high-value, high-commitment patients.

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Multi-Site Campaign Management

Operating two or more clinics? We build unified account structures with location-specific targeting, shared budgets managed to group targets, and per-site reporting. Scale your group while keeping local presence strong at every location.

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Seasonal Sports Demand Planning

We map your campaign calendar to the UK sports season — pre-season training injuries in July–August, winter rugby and football in October–March, marathon training in January–April. Budgets flex to match the peaks you know are coming.

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Appointment Booking Reporting

Cost per appointment booked by condition type and location. We track from keyword click through to confirmed booking — giving you the data to understand which conditions, which campaigns, and which clinic locations are driving the most profitable new patients.

Process

From audit to
first results.

We start by mapping your referral pathways and appointment types before building a single campaign.

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01

Referral pathway audit

We map your current patient sources — GP referrals, self-referral, insurance, employer health schemes — and identify where Google Ads can add incremental volume without cannibalising existing channels or overwhelming your appointment availability.

02

Condition-specific campaign build

Separate campaigns by condition — back and neck pain, sports injury, post-surgical rehab, women's health physio — each with dedicated keywords, ad copy, and landing pages. Condition-specific campaigns always outperform generic "physiotherapy near me" approaches.

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Booking system integration

Conversion tracking tied directly to your online booking system — whether that's Cliniko, Jane, Physio123, or a custom solution. We track from keyword click to confirmed appointment so you always know your true cost per new patient.

04

Scale & optimise

Weekly bid management, seasonal budget planning, and ongoing negative keyword refinement. Monthly reporting covers cost per appointment by condition and location — with clear recommendations for where to invest and where to pull back.

FAQs

Common questions,
straight answers.

Everything you need to know about this service.

Ask Us Anything →

Yes — and this is the primary opportunity for physiotherapy clinics. We target keywords used by patients actively searching for direct-access physio: "physiotherapist near me", "private physio [city]", "back pain physiotherapy no referral". These searches have high purchase intent and convert well when matched to a clear, fast-booking landing page.

We map your campaign calendar to UK sports seasons and event calendars — pre-season football and rugby injury peaks in July–August, winter contact sports in October–March, marathon season in January–April, ski injury recovery in February–March. We increase budgets 3–4 weeks before each peak to capture the ramp-up, then scale back during low-demand periods.

Absolutely. Multi-site physiotherapy groups are a speciality. We build a unified account structure with location-specific ad groups, geo-targeting by postcode radius, and shared budgets managed to group-level targets. You get both consolidated group reporting and per-clinic performance data in every monthly report.

Yes, and we strongly recommend it. Condition-specific campaigns outperform generic "physiotherapy" campaigns significantly — they have higher click-through rates, lower CPCs, and better conversion rates because the ad and landing page exactly match what the patient is searching for. We build separate campaigns for your most profitable conditions.

In well-managed accounts, we typically see £35–£70 per confirmed appointment booking. Location is a significant factor — London CPCs are 2–3x regional markets. Condition-specific campaigns with dedicated landing pages consistently outperform generic campaigns, often achieving 30–40% lower cost per booking.

Insurance-referred patients typically search differently — often looking for approved providers or using insurer-specific terms. We can build a separate campaign strand targeting insurer-specific keywords and phrases that corporate health scheme patients use, complementing your self-pay campaigns without cannibalising them.

HeroSEO is a specialist PPC agency for physiotherapy clinics, running Google Ads campaigns for sports injury, musculoskeletal, and post-surgical physiotherapy providers. Our physiotherapy PPC specialists combine condition-specific campaign structures with local targeting to deliver a consistent flow of new patient bookings at sustainable cost per appointment.

Get in Touch

Ready to fill your
appointment slots?

Start with a free physiotherapy PPC audit. We'll show you exactly how to convert self-referral demand into a fully booked clinic.

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1 working day response
We reply to every enquiry, without exception.
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No hard sell, no obligation
A conversation, not a pitch. We'll be straight with you.
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Google Ads Certified
Brighton-based, founded 2020. UK & European clients.
98%
Cost reduction
£5M+
Ad spend managed
1,100+
Clients served

Send us a message

We'll be back in touch within one working day.

BRIGHTON, UK · LISBON, PT · GOOGLE CERTIFIED · FLEXIBLE TERMS