News, insights &
agency updates.

Google Analytics AI Assistant Channel: What UK Marketers Need to Know

Google's new AI Assistant Channel is transforming how UK marketers analyse data and optimise campaigns. This guide explores key features, implementation strategies, and practical applications for both SEO and PPC professionals. Learn how to leverage AI-powered insights to improve your marketing performance.

May 2026 · heroseo.co.uk

Insurance Pay-Per-Click Campaigns That Convert

Master the art of converting insurance PPC campaigns with data-driven strategies and proven tactics. This guide covers keyword selection, compelling ad copy, landing page optimisation, and budget management to maximise your insurance marketing ROI and increase qualified leads.

May 2026 · heroseo.co.uk

How to find buyer intent keywords for organic & AI search

Discover how to identify and target buyer intent keywords that drive conversions across organic search and AI-powered platforms. This guide covers proven strategies for finding high-intent search terms, optimising your content strategy, and maximising ROI from both traditional and emerging search channels.

May 2026 · heroseo.co.uk

Claude Skills for SEO and Marketing: What They Are and How to Use Them

Claude AI offers powerful capabilities for SEO professionals and marketers looking to streamline their workflow. This guide explores essential Claude skills including content optimisation, keyword research, and marketing strategy development. Discover practical applications and best practices for integrating Claude into your SEO and marketing toolkit.

May 2026 · heroseo.co.uk

How to Win in a Zero-Click Search Market

Zero-click searches dominate modern SEO, with featured snippets and knowledge panels capturing user attention before clicks happen. Discover proven strategies combining SEO and PPC to capture traffic in this evolving landscape. Learn how to optimise for position zero and featured results to stay competitive.

May 2026 · heroseo.co.uk

How to Migrate Your Website Without Losing Search Traffic

Website migrations can be risky for SEO if not executed properly. This comprehensive guide covers essential strategies for maintaining your search rankings during domain changes, platform switches, or site redesigns. Learn about 301 redirects, canonical tags, and monitoring techniques to protect your organic traffic.

May 2026 · heroseo.co.uk

Google Search Algorithm Changes: 2026 Update

Google has rolled out significant algorithm updates in 2026 that fundamentally reshape how search results are ranked and displayed. This comprehensive guide explores the key changes, their impact on SEO strategies, and actionable recommendations for digital marketers. Stay ahead of the curve with insights into ranking factors and best practices for the new search landscape.

May 2026 · heroseo.co.uk

How to find and fix what AI gets wrong about your brand

AI systems sometimes generate inaccurate information about your brand, damaging your online reputation. This guide shows you how to monitor what AI says about your business, identify errors in AI-generated content, and implement strategies to correct misconceptions across search engines and AI platforms. Protect your brand's integrity with proactive AI management.

May 2026 · heroseo.co.uk

How to optimize for AI search results in 2026

AI-powered search is reshaping SEO strategies. This guide reveals essential optimisation techniques for ranking in generative search results and adapting to 2026's search landscape. Stay competitive by understanding how AI algorithms evaluate and surface content.

May 2026 · heroseo.co.uk

How to do keyword research in 2026 (6 ways + framework)

Discover six essential methods for conducting keyword research in 2026, including AI-powered tools and competitor analysis. Our comprehensive framework helps SEO and PPC professionals identify high-intent keywords that maximise search visibility and campaign performance.

May 2026 · heroseo.co.uk

Google Ads vs SEO for Health Insurance Companies: Which Should You Invest In?

📅 February 2026 ⏱️ 11 min read 📂 Health Insurance Marketing Google Ads vs SEO for Health Insurance Companies: Which Should You Invest In? Both channels work for health insurance. The question isn’t which one — it’s which one first, and how to balance them as your marketing matures. Andy — PPC Director, Hero SEO 20 […]

Feb 2026 · heroseo.co.uk

Google Ads for Health Insurance Companies UK: 2026 Guide | Hero SEO

📅 February 2026 ⏱️ 12 min read 📂 Health Insurance PPC How to Choose a Health Insurance PPC Agency in the UK (Without Wasting Thousands) 8 questions to ask, red flags to walk away from, and what good reporting actually looks like — from someone who’s spent 20 years on the agency side of insurance PPC. […]

Feb 2026 · heroseo.co.uk