News, insights &
agency updates.

ChatGPT Opens Ads for All

ChatGPT has opened its advertising platform to all users, marking a significant shift in AI-powered marketing. This article explores the implications for digital marketers and provides actionable strategies to adapt and capitalise on this new opportunity.

Jun 2026 · heroseo.co.uk

Getting Your Insurance Brand Mentioned in AI Search

Discover how to position your insurance brand for visibility in AI-powered search engines. This guide covers essential SEO and PPC strategies specifically designed for the evolving landscape of artificial intelligence search results.

May 2026 · heroseo.co.uk

AI Overviews Impact on UK Search Behaviour

AI Overviews are fundamentally changing how UK users interact with search results, affecting click-through rates and SEO strategies. This analysis examines the shift in search behaviour patterns throughout 2024 and what it means for digital marketers. Learn how businesses are adapting their SEO and PPC approaches to thrive in this new landscape.

May 2026 · heroseo.co.uk

Key Updates from Google I/O and Marketing Live 2026

Google I/O and Marketing Live 2026 revealed groundbreaking tools and strategies for digital marketers. This comprehensive guide covers the key announcements, new advertising features and AI-driven innovations that will shape your marketing efforts. Stay ahead of the curve with essential insights from the year's biggest marketing events.

May 2026 · heroseo.co.uk

Google publishes guide to optimising for generative AI search

Google has released an official guide to help publishers and content creators optimise their websites for generative AI search results. The guide provides best practices for ensuring your content appears prominently in AI-powered search features. Learn the key strategies to improve your digital visibility in this new search landscape.

May 2026 · heroseo.co.uk

Google Search As You Know It Is Over — And UK Insurance Brands Need to Act Now

May 2026 · heroseo.co.uk

AI Search Traffic: Why Your Analytics Don't Show the Full Picture

AI-powered search tools are sending significant traffic to websites, but most analytics platforms don't track it properly. This gap creates a blind spot in your data, making it crucial to understand what you're actually missing and adjust your SEO strategy accordingly.

May 2026 · heroseo.co.uk

How to Do Keyword Research for SEO

Master the art of keyword research with our comprehensive guide. Learn proven strategies to identify high-intent keywords, analyse competitor tactics, and optimise your content for better search rankings and organic visibility.

May 2026 · heroseo.co.uk

3 ways to turn LinkedIn into a B2B AI discovery engine

Discover three practical methods to transform LinkedIn into a powerful B2B AI discovery engine. This guide reveals how to utilise artificial intelligence for lead generation, client qualification, and targeted outreach to accelerate your B2B sales pipeline.

May 2026 · heroseo.co.uk

AI-Powered SEO Strategies for UK Insurers

Explore how artificial intelligence is revolutionising SEO practices for UK insurance companies. This guide covers AI-driven keyword research, content optimisation, and technical SEO tactics specifically tailored for the insurance sector. Learn practical strategies to enhance your online visibility and drive qualified leads.

May 2026 · heroseo.co.uk

How to Calculate Your SEO ROI Using Google Analytics

Discover how to quantify your SEO efforts by calculating ROI through Google Analytics. This guide walks you through tracking conversions, attributing revenue to organic search, and demonstrating the true business impact of your optimisation strategy.

May 2026 · heroseo.co.uk

Best Social Media Management Tools for 2026

Explore the leading social media management platforms designed for 2026, featuring advanced automation, analytics, and team collaboration capabilities. Our comprehensive guide compares top tools to help you select the perfect solution for your business's social strategy. Find features, pricing, and expert recommendations tailored to modern digital marketing needs.

May 2026 · heroseo.co.uk