Google Ads Certified PPC Experts

Leading insurance Google Ads Management

Our Google Ads PPC management services are for all businesses however we specialise in notoriously difficult markets such as car insurance and medical practices.

Our expertise in these areas has helpled our clients save hundreds of thousands of pounds in wasted ad spend, whilst increasing performance and conversion rates well above industry standard rates.

The main difficulty in these markets is the massive volume of traffic generated by broad terms phrases as well as the looming presence of comparision sites and big players with massive budgets.

We’ve helped smaller clients effective compete with the big players by laser focused campaign optimisation, conversion rate optimisation and focusing ad spend in the right areas. One of our recent car insurance clients has seen an increadible 98% reduction in cost per enquiry and a 1300% increase in conversion rates, effectively saving them £15000 per week when compared to industry standard rates.

PPC management with Hero SEO

We specialise in fully managed Google Ads and other pay per click campaigns. On average we increase the efficiency of our managed PPC campaigns by over 50% and in some cases much, much more depending on how their accounts have been set up. 

Our extensive experience in the insurance and medical industries means we have a unqiue perspective and approach.

Many UK insurance brokers use lead generation copmanies or aggregators which can be hugely expensive.  Typical costs per lead can range from £30-£75 or more.

Compare this to one of our recent car insurance broker clients who’s cost per lead from PPC is as low as £2


Building a campaign is only the first step…

True, anyone can create a PPC campaign, but did you know that insurance PPC is one of the most competitive and costly segments of the market?

Typical cost per enquiry from PPC can be £60 or more and as a result, if your campaigns aren’t set up and maintained properly by a professional, it could be disastrous to your business.

These are the major distinctions between using PPC as a dissapointing and expensiove process to an essential element of your business.

Our lifeblood is PPC management for insurance brokers and unlike other specialists we offer exclusivity contracts meaning we wont work with your competitors or have a conflict of interest.

With our PPC management services, insurance brokers, medical practices and other businesses have been able to lessen their reliance on price comparison websites, lead / call traders, and develop their business on their own terms


The Sky's The Limit

We Create & Manage Unique Google Ads campaigns to Outperform the competition

 Our Google Ads certified staff specialises in pay-per-click (PPC) insurance marketing.

We mix knowledge and technology to offer outcomes in a wide range of insurance products, from the most esoteric to standard personal products

Our main strategy is to lower the cost per aquisition while increasing volume and conversion rates.

Our experience with managing PPC campaigns for insurance brokers means we can effectively help our clients and exceed industry standards.

We will make an immediate difference to your insurance business, whether you have never run a PPC advertising campaign before or have a marketing team and digital media spending surpassing £100k per month.


Proven results from over 1000 clients. We have an enviable reputation being able to deliver the highest quality SEO services.


Needs some help with you in house SEO? Our consultation service can show you everything you need to do to get the results you need.


We are Google ads certified search specialists and have outstanding conversion results for our clients.

what our clients have to say

Meet Our Clients

They Believe In Us

We’ve worked with over 1000 businesses across the world


Whilst its true Google do have people to help you set up and manage campains yourself, they also tend to help you spend your money!

As Google’s aim is to generate revenue, its not always helpful in acheiving an good ROI

The first thing to note is that we dont own the account, unlike some companies who then pass on inflated cost per click or cost per aquisition charges.

If you dont already have an account we help you set this up and then invite us to manage the account.

You have access at all times and fully own all of the account information.

Billing for clicks generated is taken directly by Google and we charge a fixed management fee for managing the account.

Not at all, we work with a number of different businesses outside of insurance and our skills equally translate across multiple industries.

Not long!

You should see results in the first month of management however results tend to improve over time as we gather more data and optimise your account.

Hero SEO’s PPC management services stand out for insurance and medical practices due to our bespoke approach, which takes into account the unique challenges of these sectors. We excel in navigating competitive markets, ensuring our clients not only save on ad spend but also enjoy superior performance.

We aid clients in saving on ad spend and enhancing performance through meticulous campaign optimisation and conversion rate optimisation. Our strategies are designed to maximise return on investment by targeting ad spend in the most effective areas.

For instance, one of our car insurance clients witnessed a remarkable 98% reduction in cost per enquiry alongside a 1300% increase in conversion rates, equating to a weekly savings of £15,000 compared to industry standards.

The usual cost per lead for insurance brokers using PPC can exceed £60, a figure we’ve significantly undercut. We’ve achieved costs as low as £2 per lead for one of our car insurance broker clients, demonstrating the efficacy of our PPC management.

Our team of Google Ads certified professionals ensures PPC campaigns are set up and maintained properly by implementing a rigorous process of continuous optimisation and monitoring. This diligence is crucial in securing the success of PPC campaigns.

Exclusivity contracts are beneficial as they ensure we do not work with your direct competitors. This prevents any conflicts of interest and allows us to focus solely on optimising your PPC campaigns for success.

Our approach to PPC management reduces businesses’ reliance on price comparison websites and lead traders by enhancing the efficiency and self-reliance of PPC campaigns, enabling businesses to generate quality leads independently.

We have a wealth of experience across a broad spectrum of insurance products, from niche offerings to standard personal products. Our expertise allows us to cater to a wide range of insurance-related PPC marketing needs.

Balancing cost per acquisition with volume and conversion rates is achieved through strategic campaign adjustments, which are informed by continuous performance analysis and market trends.

Our PPC management services are adaptable to a variety of budget sizes, including those with substantial digital media spends. We’re equipped to make a significant impact regardless of the scale of your current investment.

While our services are tailored for all businesses, we hold a specialisation in notoriously difficult markets such as car insurance and medical practices, where our expertise can make a substantial difference.

In challenging markets like car insurance and medical practices, our approach involves a more granular focus on campaign optimisation and conversion rate optimisation, addressing the high volume of traffic and competition from comparison sites and major players.

To compete with large market players, we deploy a mix of focused campaign optimisation, conversion rate optimisation, and strategic ad spend allocation, enabling smaller clients to punch above their weight.

Absolutely, our PPC management expertise extends beyond the insurance and medical sectors, and we’re capable of delivering successful campaigns across various industries.

Success in competitive markets hinges on several key factors, including a deep understanding of the market, strategic keyword selection, optimised ad copy, and relentless campaign monitoring and adjustment.

We enhance conversion rates and reduce costs through targeted campaign adjustments, leveraging advanced targeting techniques, A/B testing, and ongoing optimisation based on real-time data.

Our team comprises Google Ads certified professionals with a wealth of experience in crafting and managing successful PPC campaigns, ensuring that we bring a high level of expertise to every project.

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