Why Have A Virtual Practice Waiting Room
Just like a physical waiting room, a virtual waiting room is a great chance to show your clients and patients exactly what’s on offer at your clinic. From upselling to getting to know you, your virtual waiting room can make a huge difference to your clients.
So, why create a virtual waiting room for your online consultations?
Create A Great First Impression
If this is the client’s first experience of your service and practice, then it is essential to make a great first impression. Furthermore, if clients are used to visiting your physical practice and are now choosing to visit you virtually, you want to continue the same high standards and level of experience they have come to expect from you.
Creating a professional and welcoming atmosphere online is just as important as face-to-face.
Reduce Nerves And Calm Anxiety
Whether you are a doctor, therapist or any other profession, it can be completely normal for your patients and clients to feel nervous or anxious before a video appointment. Your physical waiting rooms serves to create a relaxing atmosphere for your guests to relax before their meeting. Your virtual waiting room can create the same experience too. Consider the images, design, layout and colours of your virtual waiting room of how to put your clients at ease and create a calm setting.
A great idea is to use an actual photo of your physical practice as the background for your virtual waiting room. This way, you are creating a seamless, omnichannel experience that serves all of your customers, both existing clients who know your practice and new clients too.
A Better Patient Experience
Studies have shown that an aesthetically pleasing waiting room improves patient opinions about their visit. This can apply to both face-to-face and virtual appointments. By investing in an online waiting room, you create a more wholesome experience for your clients. They get the true clinic experience, rather than an unprofessional hold screen before the video consultation.
Upselling And Advertising
Your waiting room is a great place to display literature about your products and services. This can inspire your clients and they can then ask for further details about the advertised products during your consultation.
With an online waiting room, you can promote, advertise and display prominent information about your products and services. This can lead to upselling, cross-selling and increased brand awareness. From videos on your ‘virtual TV’ to posters on the virtual walls, even magazines on the virtual coffee table, you offer clients the experience to find out more about what you can do for them.
With a simple video call without an online waiting room, you reduce the chance to increase your revenue and promote your products and services. However, if your clients spend just a minute or two exploring your virtual waiting room, you have a chance to introduce new products and services that can benefit their lives and boost your income.
When a client is paying for your services, they expect a professional and high-end experience. This is more than hopping on a call but giving an impression of a specialised and committed video consultation set up. Just as clients will judge an office based on the waiting room experience (e.g. doctors’ surgeries will be inspected for their cleanliness), it is important that you meet your client’s expectation of a professional business set up.
Offering video consultations to your clients can be a fantastic way to boost your revenue and widen your client base. Creating a professional video experience can help to set your business apart and give you a competitive edge.